Business Blogging Resources
All About the Blogosphere
- Dave Sifry, CEO of Technorati: The Growth of Blogs, March 2005
- Naked Conversations: Upcoming book by Robert Scoble (Microsoft) and Shel
- Scoble’s Corporate Weblog Manifesto: A what to do/what not to do primer on blogging
- CorporateBlogging.info: Six types of corporate blogs
- Media Bistro: Elizabeth Spiers’ community on media news and careers
- Technology Review: Sun’s Blog Heaven
- The New PR Wiki: CEOs who are blogging, by country
- The New PR Wiki: RSS resources
- PR Week: Interview with Neville Hobson of “Hobson & Holtz”
Business Blogging Policies and Guidelines
- Blogging @ IBM: IBM’s blogging guidelines
- Yahoo: Yahoo’s personal blog guidelines [PDF]
- Hill & Knowlton: H&K’s blogging policies and guidelines
- Plaxo: Plaxo’s Public Internet communications policy
- Ray Ozzie: The blogworld’s first blogging policies were introduced by Groove Networks (now owned by Microsoft, where Ozzie is now.)
- Feedster: Feedster’s corporate blogging policy
- Sun Microsystems: Sun’s policy on public discourse
- San Francisco Chronicle: Writing the Codes on Blogs—Companies Figure Out What’s Okay and What’s Not
Business Blogs You Should Know About
- GM FastLane: General Motors’ blog on all things GM and auto industry. Well received.
- Sun’s Blogs: Sun’s access to its 1,300 employee blogs, where employees are invited to write about anything
- Elizabeth Albrycht: Liz Albrycht’s corporate PR
- Business 2.0 Blog: Weblog of Business 2.0 on what works and what doesn’t
- Stonyfield Farms: Several blog communities
Other Blogs You Should Know About
- Elisa Camahort: A blogger/expert at online marketing for small businesses and non-profits
- Flackster: Blog-informed PR advice and insight from Michael O’Connor Clarke. Corante itself is also a great resource
- Boing Boing: The de facto standard of reporting on the weird wired culture.
- Rebecca Blood: Often referred to as the mother of blogging, Blood published an early book on the topic. She still codes her own blog rather than using a blogging tool.
- All About George: New media and culture perspectives
- RageBoy: Cluetrain Manifesto co-author and Gonzo Marketing author Christopher Locke's home on the range.
- JOHO: David Weinberger’s Journal of the Hyperlinked Organization. David is the blog world’s philosopher-in-residence, Cluetrain co-author, and a Fellow at Harvard’s
- Esther Dyson: Editor at large at CNET Networks, where she is responsible for its monthly newsletter, Release 1.0, and its PC Forum, the high-tech market's leading annual executive conference.
- Doc Searls: Respected blogger, technologist, Cluetrain co-author, Linux expert, and cultural commentator
- Tony Pierce: Buzznet’s Blog Evangelist and the go-to guy on popular culture.
- Burningbird: No stranger to controversy,
- Lisa Williams: Great information on blogging, RSS,and life
- Cameron Barrett: An early blogger with a first post dating back to 1997, whose 1999 essay, “Anatomy of a Weblog,” helped define the concept of the weblog.
Corporate Voices
- Scobleizer: The Microsoft Geek blogger, Robert Scoble, is the blog liaison for MS, with a down-to-earth voice. His role is outside of marketing and PR, so he can remain critical of the company when
- necessary. He’s the outsider’s insider.
- Randy’s Journal: Randy Baseler, VP Marketing for Boeing
- Charlene Li of Forrester Research
- Jonathan Schwartz: Sun’s president Jonathan Schwartz has become well known for his musings on industry trends, Sun’s strategy and criticisms of its rivals.
- Blog Maverick: Home of Mark Cuban, outspoken owner of the NBA’s Dallas Mavericks
Blog Search Tools
- Technorati: Blogging’s first blog search engine and the de-facto blog search standard.
- BlogPulse : Intelliseek’s blog search engine
- PubSub: A combination of a search tool and aggregator, PubSub lets you search on keywords and get RSS feeds that match.
- DayPop: Site that tracks the most linked-to news stories and posts in the blogosphere.
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